On the Importance of Altruism, Prosocial Behaviour and Christian Love in Behavioural Economics Research
The article discusses the concepts of altruism and prosocial behaviour and their importance in interdisciplinary studies of behavioural economics. The basic theoretical models and concepts of altruism in Behavioural Economic are reviewed. Altruism is shown to be a hidden and complicated form of selfishness. In essence, altruism and prosociality are therefore not fundamentally different concepts: both are ultimately self-oriented. In article we take Christian worldview and compare altruism with Christian love and discusses their differences and the importance of their theoretical and practical implications. We show that altruism and Christian love are not only diverse, but contradictory concepts, which in our opinion is of great importance at least in terms of promoting well-being of human society.